When it comes to making a ton of Kindle book sales the most vital element is nailing what your audience REALLY needs. You need to basically read their minds when it comes to what content to publish. Do they want to avoid a problem? Solve a problem? Obtain pleasure? This simple, yet vital element can often times make the difference between success and failure.
This is a huge problem for a lot of people which is why I made this video… Click Play On The Video Below
#3: Link your Amazon account to your new Kindle reading app…
#4: Get TONS of free and super cheap books
Make sure you do that because just about everything I’m going to be publishing from now into the future is going to be on that platform! So IF you want to get a crazy number of super cool free bonuses it’ll be a good idea to have your free kindle set up and ready to go. Or else ya can’t play!
Make sure you hit “Like” and tell me what you think!
Is it just me or are there almost more “gurus” launching products these days than there are people in the market buying them?
No really… if I’m not mistaken I counted like 15 people on a near weekly basis who have asked me mail for their latest “money thingy”.
Clearly, and this is only my opinion, but it seems things have gotten a touch out of hand.
The result of this total list molestation is that fewer and fewer people are all that excited to actually buy much of anything!
Side note: to be fair a few dudes have released some VERY quality stuff (Ryan Lee’s new one as an example) but it just seems a lot of the good stuff stuff is getting lost in the noise.
So the question which sparked this whole thing in the first place was asked by A LOT of people… “DUDE! Where have you been?!”
Where have I been? Same place I’ve always been… (I actually stopped mailing under my name for a few months to test an email theory and that seems to have thrown people for a loop)
Well it’s been a crazy couple of years and an even crazier couple of months! I’ve actually shifted my entire business model in a way I never thought I could, landing in markets I never thought in a million years I’d blow up in…
…I got married… I had my first baby… AND I moved away from only relying on the “LAUNCH, LAUNCH, LAUNCH” game. Why? Because it’s basically cooler (AND now I look better in a speed-o) building a legitimate business rather than hyping the next shiny object in line…
So am I out of the Internet Marketing space? Hell no! I’ve been focused on creating actual quality stuff people can legitimately use and see results with…
Basically I’m doing everything I’ve always told YOU to do!
So if you’re still struggling here are 3 simple tips:
Tip #1: Get into markets where you can buy traffic…
Tip #2: Test your offer with said traffic before you roll it out to the masses…
Tip #3: Focus your efforts on building your business, whatever model you happen to chose, for the long term and benefit of your customers…
Now… leave your comments and share this here stuff on your FaceBook page! I want to know if my new sales video intro is going to make me rich by morning!
It’s time that even I admit this is getting stupid. Ya see, here’s this super cool blog thingy with my face all over it, a few thousand readers and a group of people screaming for me to freaking publish something…
Have I? No! Not for months!
Why? Because I now have a wife and a SUPER cute baby who are taking up my time…
But more so because I actually have TOO MUCH to say! It’s crazy but true. In fact, this might be a form of info overload I haven’t run into before.
So here’s how I’m going to fix this problem and what’s in it for you:
I need some guest bloggers.
I’d like to get to the point where I’m publishing at least 3 new articles per week about something weird, off the wall, business related or online related.
Are you a great writer?
If so then I want to read your crap. (More to the point… your BEST crap)
Criteria For Submitting Said Crap To Said Blog:
Be a great writer
Be fun to read
Be willing to only submit 100% original content and have it only published here
Be willing to publish on a regular basis
Be willing to NOT be paid (basking in my bloggy presents alone should be enough for a family of 4)
Be willing to submit your best, original crap here on da blog…
Can you have a “bio box” with a link to your site? Sure… so long as your site doesn’t suck away my will to live. What I mean by that is your site needs to look pretty solid and offer VERY high quality stuff before you hit people with the most epic call to action “buy my shit”.
So if you love to write and feel you can “hang” post your best info below (NOT your damn phone number! Holy S*!!@t if I get another idiot telling me to call them so they can ask me a question I might just shave off my face!)
Okay okay… so FEMA isn’t really getting involved. I just couldn’t think of another large acronym rich organization to include in that shocking headline!
Here’s the story: If you’ve been paying attention to my emails for the past few days then you know I was in the process of selling off some web properties via a site called “Flippa.com” Flippa, if you don’t already know, is the worlds largest site for buying and selling websites.
First off… they are a FANTASTIC place to scoop up really cool stuff for great prices. (I bought a freaking FaceBook ap/game with about 88,000 registered users based on that crazy Twilight Movie/Book series for super cheap!)
Well MY auction didn’t go quite as smoothly!
As it turns out (and in their defense I would probably have done the same thing) due to new accounts being created and bidding like crazy… It looked like I was gaming the system and trying to “inflate” the price.
In reality it was because I had told my subscribers and a lot of them wanted in!
So one minute everything’s going totally sweet… the bids and messages were rolling in and then I refreshed the page and saw the words:
Your Account Has Been Banned
Since this happened in the final 24 hours of the auction (which had reached #1 by a HUGE margin) I was unable to accept new bids or even access my account.
Obviously messages were sent and support tickets created…
OH THE HORROR! Yes! They re-activated my account! But when they did it was AFTER the technical close of the auction…
This caused the highest bidder at the time of ban to be automatically declared the winner!
Next thing you know I have a TON of angry/confused messages asking me what happened and why they couldn’t bid…
The Good News: Clearly the auction was rendered null and void. It was an honest mistake on the part of the Flippa staff and one they are fixing as we speak.
So at the time of me writing this post, IAS remains unsold.
The Bad News: Even though nobody was really at fault, I feel HORRID about the poor dude who got the “YOU WON!” email.
I can imagine it felt a lot like getting exactly what you wanted on Christmas only to open the box and find out it’s broken and the company selling it went out of business.
So I’ve gone ahead and contacted him to apologize for the misunderstanding and to offer him something really cool for his trouble.
The REALLY Good News: This is where YOU come in.
Because I received a HUGE number of messages asking me how I’m able to create these fully automated online business models I’ve decided to host a ONE TIME LIVE Webinar.
I’m actually going to show you behind the scenes of my business and give you a step by step 6 figure automated blueprint so you can actually build one of these things yourself.
As in YOU DO NOT HAVE TO BUY IT! Yes. On this webinar I will actually give you the entire blueprint.
BONUS: And then I’m going to show you how to drive TONS of traffic to your sites without having a list and without any real effort.
DO NOT miss this. Seriously. Mega content will be taught and if you don’t register NOW you’ll miss out
LEGAL DISCLAIMER: It’s all a lie. Nobody, you especially, will ever make money. Any results based claims are totally made up and likely testimonials presented by cartoon animals. You should NEVER believe what cartoon animals tell you. Nothing you read here will be helpful in anyway to anyone, nor should you attempt anything ESPECIALLY if it sounds tempting or you are pregnant or think you may become pregnant… By having even clicked to this site you may experience an uncomfortable burning sensation while urinating, dry mouth, shingles, hives, herpes along with immediate loss of hope and/or total financial destruction. Furthermore; all monies gathered will be used, in mostly futile efforts, to purchase my extremely attractive wife sparkly objects so she will feel compelled to play nice when MY friends visit.
Now… On With The Show:
Recently I offered my beloved subscribers a blatant bribe so they’d reveal what marketing subjects would compel them to give me more money. And who would have thunk… the #1 question everybody had was “How do I get website traffic?” So right here, right now I’m going to take some time and answer that question once and for all.
Shocking Website Traffic Fix #1: You Really Should Consider Having A Website
Now call me crazy, but unless you’re doing some contextual/direct linking CPA biznass you’re going to need a location where clickers and interweb eyeballs can rest their ADHD infused heads. I say this only because the vast majority of folks who finished my Q&A confessed they didn’t have a site up yet, but for some strange reason felt a desperate urge for more traffic.
Well, if you happen to be one of the many who wakes late at night in a cold sweat, horrified about the prospect of turning on that dastardly computer…
I have great news… YOUR site can be made from just about anything! Free blog, FaceBook, Old Socks, YouTube… freaking ANYTHING! Just so long as you have some control over what visitors see, how they see it and what they do next.
But for those of us who are certified ninja maters of the right click clan… we shall embrace a more advanced approach…
Quick Fix: I’m a HUGE fan of using NameCheap, HostGator (HG) and WordPress (WP) blogs to solve this “I don’t gots a site” issue. Good ‘ol HG is as little as $4.95/month for unlimited hosting and WP is 100% free. It’s like a match made in heaven! Furthermore, there’s absolutely zero need to code!
This is because we paid top dollar for intelligently industrious people, living in far off distant lands, between floods and mortar fire to make all the work go away!
Shocking Website Traffic Fix #2: Your Site Needs To Be About Something
Let’s be honest… I’m into $17.97 spam traffic sent to irrelevant banner farms like “9087xxot.info/DropAVirus.php” as much as the next guy, but when it comes right down to it… nothing says “by my stuff” like a few quality articles in a niche market combined with a call to action.
Seriously, test have shown (performed mostly by cartoons found online so you KNOW the data’s accurate) that presell content helps sell WAY more stuff!
So what, you may ask, should you publish on your shiny new site? Keyword focused, niche specific articles that help solve your visitors problem.
At the end of each article you will simply ask them to take an action. Perhaps you’ll say “If you liked this then you’ll LOVE my sales letter! Click now to give me money!”
Quick Fix: Get started by going to EzineArticles.com and searching for articles with similar focus and topic as the ones you want to write. Once you locate a few all you have to do is rewrite them! No, you should NEVER copy word for word, but there’s nothing wrong with using another piece of work as a basis for your own.
Shocking Website Traffic Fix #3: It’s All About What “Other People” Say
How is it I’m able to get such amazing Google rankings in such a short period of time? Easy! I game the system…
Since I’m a total freaking jenius I’m able to “trick” the Search Engines into thinking I’m actually creating content people want to read by using keywords like “Free Adult Website” and “Russell A. Yermal Social Media King” in the same sentence.
This clever tactic throws the indexing robot into a self-destructive tail spin, and to make sure I stop bringing the pain Google simply offers me whatever ranking I want for whatever keywords I request. So you see… It’s SIMPLE!
But for the rest of humanity you’ll have to go out and get other people telling Google what you’re site is all about.
This process is called “link building” and it’s a lot like how word of mouth works when your friend Nina in accounts payable needs to get her car fixed. Rather than go to a phonebook to ring a random repair shop, she’ll ask Debby in reception, Steve in sales and Shelly-Anne (the semi-attractive temp with a slight overbite who is being hit on Gary in the mail room in such a way as to make everyone just a bit uncomfortable) who THEY think the best auto repair might be.
What if they all say “Jack’s Auto Body & Repair down on 35th street is the BEST auto repair shop we’ve ever been to! Jack is so amazing we even named our kids after him… INCLUDING the girls!”
Now in Nina’s mind “Jack’s Auto Body & Repair down on 35th street” MEANS “Auto Repair”.
Same thing with Google: If you have a bunch of sites out there with links pointing to YOUR site… and each of those links say’s your site is about “KEYWORD”… Google sees all those links and automatically believes your site is about THAT KEYWORD! Next thing you know… tada! You’re getting freaking traffic!
So your bottom line lesson is obviously you want to publish some great info on your new site, but you also want to publish info on OTHER sites as the links coming back to you will help get you all that superstar traffic you’re trying to get.
Quick Fix: Want some tactics? Great.. here are a bunch of videos on getting Madd Google love
How To Make YOUR Success Happen A LOT Faster: All in all you can either chose to do this yourself or you can have somebody do it for you. The bottom line either way is simple… by choosing to set up a simple site and take some basic actions you can have a shot at making some great money.
Simply stay focused on 1 thing at a time until what you’re doing starts working. THEN you can expand into other things.
Hey, that’s how I got started! I used basic sites with content rich-presell articles to make my first bucks on the net… 3 years of focus and over $1.4million in total sales later I’m writing this post for YOU.
Your Other Alternative: If you want to be up and running in 5 – 15 minutes rather than 5 – 15 days… is to get a system where everything has already been done for you! You’ll want your sites set up, pages already done, copy already written, list building software fully integrated AND the ability to have other people send you traffic…
PS: Make sure you post your comments, ReTweet and share this on FaceBook! (I’m a sucker for quality feedback!)
I suppose if your life was the result of classical education and a very “Vanilla” background it could be argued, at least on the surface, soliciting business from a multi-millionaire CEO wearing nothing more than a bathrobe and flip-flops could be seen as potentially counter productive…
But then again most people who think they need to wear expensive suites (or pants in general), uttering phrases like “yes, sir” while acting as if there’s a 40ft pole up their asses are clearly NOT successful people 😉 (Or at least not very happy successful people)
Let us then meet Elizabeth Slaughter: a phenomenal example of corporate America actually getting it right for a change…
This velor pant suit wearing, sleepy eyed monster of a working woman had the unfortunate luck of sitting next to me during the 4 hour return flight from Las Vegas… And oh my was she chatty! (All I wanted was to sleep and she had the AUDACITY to be interesting… the nerve of some people)
During said “chat” there were 2 things which stood out about Miss Slaughter…
#1: She was the fist person in as long as I can remember who when asked the question “Do you like what you do” responded with a “YES.”
#2: Even though she has a marketing degree and actively uses it almost daily she had no idea about all this online stuff we do… But she had the mental framework to get it! (A thing once rare now becoming more common)
The more we talked the more she let go about a BAD ASS program she had been working on for some time. Great concept, great market but no idea how to get the word out or how to develop it into a working monitization model.
She had actually shelved the project and was quietly waiting for some insight as to her next move. (Law of attraction anyone?)
Shocking? Not at all!
It’s simply a reflection of how little the mainstream world understands this crazy Magik we do on the interslice.
BUT THEY ARE READY AND THEY ARE LOOKING!
And this Slaughter character is one of an ever growing number of offline people who are mad powerful movers who, once exposed to what we know and do, will get out there and CRUSH IT.
Remember those video posts I did about working with offline biz folks? Guess what. THEY FREAKING WORK! In fact, they work now more than ever.
Here’s Your Takeaway: (Ala GI Joe “Knowing Is Half The Battle”)
“Yo Joe” Part I: Opportunity is freaking EVERYWHERE but only those in the flow taking action will benefit.
Slaughter being the case in point. What she dropped on my lap, in the right hands, could easily be a 7 figure/year biz. Super ninja shiz she’s already made moves with.
Situations like this crop up DAILY when you’ve allowed yourself to become the sort of person who attracts cool stuff and cool people. But making that transformation is 100% your choice.
“Yo Joe” Part II: If you are taking said action your online wizardry will blow peoples minds and many doors will open.
Seriously. If I’ve said it once I’ve said it 1000x… if you’ve read 1 online marketing book (or even thought of buying my stuff 😉 then you know more than 99% of all biz owners out there. Might want to think about using that to your advantage. Maybe.
Bottom Line: Income is attracted to movement. Make moves. Make money. Done. Then you get to take a month off while doing deals in bathrobes, spending almost 4 weeks on cruise ships and throwing down in Vegas. (Not that I know anything about that sort of stuff)
See you next time,
PS: Hit me up with your comments and Retweet this here bad boy!
Hit Play On This Video Below. It’s My All Time Favorite Screw Up:
Last year at about this same time I wrote an email breaking down how in order
to change your circumstances you must first change yourself so that those new
circumstances are able to manifest themselves in your life.
While this point was very true, it just didn’t feel all that festive…
This year I have something vastly more fun for you 😉
This year I’d like to share with you a very powerful reality and give you a stunning
video example… You ready?
Holiday Lesson Ala Jonny: EVERYTHING good is a result of failure.
Personal Case In Point: I have been able to achieve my super ninja success
by very simply applying over and over basic core principals, taking action and
learning from things that didn’t work.
Example: My last “public” launch was a total miss.
What I did: I experimented with several marketing techniques that had INDIVIDUALLY
produced stunning results.
I put them in a sequence which I was convinced would result in one of the greatest
viral marketing plans of all time…
The Actual Results: Pure poo.
As it turns out these techniques are AMAZING when used individually but not so
hot when combined into one system.
HOLY CRAP! (Jonny just admitted to screwing something up)
So what do you think I did?
Because I was paying attention I was able to see where the breakdowns
Using this information that came from a total failure I modified my approach…
30 days later I quietly relaunched this system with a few “tweaks”…
The Results: I broke my all my previous MONTHLY income records
in roughly 48 hours all without Affiliates and without really any product.
What This Means For You:
Don’t be afraid to try something new… ESPECIALLY if it looks difficult or if you
think you’ll fail the first time.
That’s what it means to be alive. We’re here to screw up. But more than that we’re
here to learn from those mistakes and use them to make us better people… to make
us better at succeeding in whatever we chose to do with our lives.
Like I said, failure is the GREATEST leaning experience of all time. And even if
there really is no way to pick up all the rotting pieces of whale meat… at least
it’s good for a laugh several decades later 😉
Have a great holiday and keep expanding yourself,
PS: Make sure you ReTweet this, post the link on your FaceBook page
and leave a bunch of comments… I always love to know what you think!
HEADS UP DISCLAIMER: I’m not a lawyer (nor do I pretend to be) so anything you read on this blog should NOT be taken as legal/financial advice. You should ALWAYS get your own suit wearing legal team to check this stuff out for yourself. So make sure you’re looking at everything you read here as pure info-tainment. Because that’s EXACTLY what it is… Nothing more. Got it?
The REAL Death Of Affiliate Marketing (And Just In Time For Christmas!)
By now I’m sure you’ve heard the FTC is dropping the hammer starting Dec 1st 2009 regarding product endorsements and the use of testimonials in marketing… (And if you’re one of those marketers living outside the USA everything still applies to you if you plan on selling inside the country… even online)
So while you may know changes are coming, what you may NOT know is how far these new changes will reach.
Here, if you’re in a hurry I’ll bottom line it for you:
On December 1st 2009 ALL Marketing As You Know It Will Change Completely…
As I’m a fairly successful online business owner what first got my attention was the forum chatter about the new laws regarding use of testimonials and kickbacks (affiliates/disclosure of material connections)
Most of the Big-Kids in my market thought the changes would effect those “I Made 9 Million Dollars In 15 Seconds!” sort of testimonials and also require anyone promoting a product to disclose if they were getting a cut.
And yes, that’s totally true…
Under the new laws you can no longer show best results unless you also show average results. You also need to disclose if you’re making a buck off recommending the product to people…
No big deal, right?
I mean, changes like that can only help people by removing moronic/obvious fake business opportunities and weight loss programs… Sweet!
But that’s not where the laws stop… that’s not even close to where they start!
In fact, the changes are so sweeping it would take me at least 10 pages just to scratch the surface of testimonial usage.
This is simply much, MUCH bigger than anyone was lead to believe…
Just How Big Are These New Laws? Here’s An Example:
ClickBank (A Billion Dollar Company) has what’s called an “Open Affiliate Program”.
This means anybody with a computer, some free time and a dream can get a link, promote a product and get paid every time somebody clicks and buys…
Super cool, right?
Hey, that single technique has been responsible for improving the financial lives of TONS of people (including myself)
Under the new FTC laws… those days are GONE.
Under the new laws (and this is just my interpretation of legal jargon) you can no longer make any claims about a product you’re endorsing unless you’re personally using it and can SCIENTIFICALLY verify the results you’re claiming.
In fact, this is so far reaching it would appear if you are the product OWNER and one of your affiliates makes claims using promotional materials they got directly from YOU containing result claims they can’t personally verify… BOTH of you are liable.
Bottom Line: You own a product. One of your affiliates promotes it somewhere and simply restates claims you make on your own sales letter… if they can’t back those claims up personally with verifiable data… you’re both hosed.
Example #2: You own a product and your affiliate makes claims you DO NOT support on your sales letter…
Guess what? Yup! You’re both toast! (Even if you have no knowledge of what this affiliate is doing)
Under the new laws it is the publishers responsibility to police any/all affilaites.
Good by ClickBank open affiliate program marketing! Will they have to close? I doubt it, but they will have to make some very big changes to how they allow people to promote as affiliates.
Holy Crap! What About Joint Ventures And Big Mailings?
For me this would appear to be a MEGA concern as it’s the cornerstone on which my entire business is based…
On the surface it would seem getting people to hit “Send” for your product is something that is laid to rest alongside “flogs”
However, what I’m seeing/reading this isn’t actually the case.
(Keep in mind, this is my non-lawyer interpretation of VERY vague legal jargon) It would appear so long as the Joint Venture partner makes ZERO results claims inside the promotional email and fully discloses the link inside clicking is an affiliate link… then you both should be fine.
I’m sure by now if you’re making money online and/or even thinking about choosing this sort of business you’re about 15 seconds from physically lighting your computer on fire… And I get it, but hold up a second because all is not lost.
After spending HOURS reviewing this stuff what seems to be the bottom line for us kids in the online marketing space is this:
So long as your marketing is 100% transparent with zero results based testimonials, along with FULL affiliate compensation disclosures… and you truly have your customers best interest in mind you SHOULD be fine.
The issue (as I see it) is that the FTC has left A LOT to interpretation.
All Truly Is NOT Lost…
Obviously (as I said before) I’m not a lawyer, I just get advice from guys who play them on tv… I’m going to share with you where I’m leaning with my own business and hopefully you can get some ideas.
Jonny’s Potential Don’t Get Sued By The FTC Ninja Move “A”: From everything I’m reading it would appear the only sane move is to totally change how you might be marketing ClickBank products (including niche markets)
Don’t get me wrong… I LOVE ClickBank. I love them because they have paid me over $400,000 this year alone (YES, I can verify it AND I pay lots of taxes)
But their open affiliate program may just be too much of a potential legal minefield to continue using them as so many online publishers have.
Jonny’s Potential Don’t Get Sued By The FTC Ninja Move “B”: Not that I have in the past, but in the future I’m not going to use ANY results based testimonials. If I use any at all they will be what they are now “I like your stuff and you’re a really good teacher.”
According to reps from the FTC itself testimonials like that should be totally fine because they’re not “results based”.
Yes. There Is Hope. These New Laws Can Actually Make You MORE MONEY!
Just a few weeks ago I did an internal marketing test based almost entirely on the new FTC laws… this particular test made me a very large sum of money in a very short period of time. (Won’t disclose exactly how much, but let’s just agree it was more than $2.97 in under 365 days, you should personally never expect to make a dime and will potentially get facial mites just for having read this blog post.)
The entire process took very little time to build, only a few hours to implement… and was done WITHOUT any testimonials, WITHOUT any 3rd party income claims (or results claims of any kind at all) and WITHOUT any sort of standard marketing techniques period.
The entire sales process was 100% transparent from start to finish.
Despite the apparent lack of standard sales tactics, this particular marketing process converted BETTER than almost anything I have done before and was basically a full disclosure/breakdown of how I was selling them into the program in the first place.
Thus far my internal FTC compliance test has resulted in my highest grossing month of 2009 hands down.
So what if, just what if you were able to make oodles of loot as an affiliate without ever making an income claim, fully disclosing you were getting a cut AND using social media to market your links in complete compliance with every FTC guideline written no matter how vague?
Oh no, I’m not “claiming” anything… I’m just asking “What If?” 😉
All I’m saying is the game has changed for everybody… BIG TIME. I’m guessing these changes will spell the end for 80% of the online marketers out there who rely exclusively on fake stories, false income claims and hype to sell their products. In reality this is fantastic. It leaves the market wide open for people like us who prefer to sell our stuff in an open, honest way.
Because as my “little” test just proved: you should NEVER lie… because the truth sells WAY more copies.
Chat with you later,
PS: Please ReTweet/Hit the link below to share this on Facebook.
Also, please post your comments below. I always love to hear what you think.
In these days of fake Acai Berry weight loss testimonials, “Free Trial”
offers and an ever expanding sea of get rich quick business opportunities,
how is a person to believe their eyes and ears any more?
It’s like a great hole has been ripped in my heart where love, trust and
honesty once lived… a large, gaping hole that is now filled with a tumultuous
For many years I have searched for a person I could look up to and respect…
Someone I knew would NEVER lie to me or lead me astray…
Then one night, after years of praying, there he was…
Like an angelic messenger hovering above me… a shining
beacon of hope and good will! Billy D. Williams, Lando Calrissian
my childhood Star Wars hero. He would NEVER lie to me.
And I sat for a moment as an aw-struck child, starting into his cherub like
face which floated above me in the night sky… I decided THIS was the moment.
In the next second I flung caution to the wind and hastened out to
comply with that silent command from the above…
Billy D. had spoken the truth honestly, simply, without thought to personal
gain or social status…
4 hours later I raised a shaking 40oz bottle to the sky and “poured some out”
Billy D, you are truth in advertising incarnate…
Because BY GOD it does work every time!
We shall chat again,
PS: Make sure you ReTweet and comment on this so I know how
Bill D moved you as well!